Background
When MSI launched, Matt’s goal was clear: to establish a reputable, locally-owned insurance firm in Hawke's Bay. Driven by building long-term new relationships and working again with past clients, Matt’s vision to create a company that not only attracts a commercial client base but also thrives on mutual respect and transparency is going strong just nine months since its launch.
Business growth and development
Since its inception, MSI Insurance has seen significant growth and continues to achieve desired outcomes for clients. This period has been marked by successful results that have reinforced the company’s reputation for reliability and effectiveness.
While the domestic insurance market of recent has posed challenges for brokers, Matt adapted by bundling insurance packages, offering clients comprehensive solutions that cater to their broader needs. For those focused solely on price, the advice was straightforward: go direct.
One of the strategic shifts has been focusing on the commercial sector, more in particular the transport and logistics sector, an industry facing escalating costs. By focusing on this MSI Insurance has carved out a segment of the market, positioning itself as a go-to broker for transport-related insurance needs.
However, the journey hasn’t been without its challenges. Operating as a solo entrepreneur means Matt is always on call. This level of dedication, while demanding, was an anticipated part of the entrepreneurial path. Support through Insurance Advisornet has been invaluable, and there are plans to expand the team within the next year, which will bring balance and additional expertise to the business.
Customer interaction and feedback
Word-of-mouth has been invaluable for MSI. Clients appreciate the personal touch and Matt’s commitment to being up-front, thus building a loyal client base that actively promotes the business.
The website has played a crucial role in Matt’s success. It has generated several leads through online forms, and clients frequently comment on its effectiveness and the overall professionalism that instils confidence in the service.
LinkedIn has been another valuable platform that Matt uses to promote MSI, the value of connections further supports his word of mouth referrals.
Lessons learned
The past year has been a masterclass in business management for Matt. One realisation has been the importance of personal branding. He embodies the brand, and this has guided the way he presents, represents and manages MSI Insurance. It’s about being more than an expert in insurance; it’s about managing the business, fostering relationships, and continually learning and adapting.
Future plans
Looking ahead, MSI Insurance aims to streamline processes and hire staff to support growth. The company remains focused on client care, transparency, and excellence in service.
Matt is pleased with the progress and optimistic about the future. MSI Insurance is well-positioned for continued success, with a constant commitment to clients.
For more information, visit MSI Insurance Brokers.