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7 Steps to mastering LinkedIn

There is a world to be conquered when you master LinkedIn. You need to get in the heads of your audience - your current connections and your potential connections. People say it can't be done, that LinkedIn is only useful for those looking for jobs. But that isn't the case. LinkedIn is a perfect tool to build connections and business relationships, share advice, options and seek answers, research businesses, gain knowledge through the insights shared on LinkedIn Pulse, manage your professi...

Everything you do on Facebook starts with your page

How your business Facebook page appears to others is important to your brand.  Half finished pages, incorrectly sized imagery (too small and pixelated), fuzzy logos, all of these can have a negative impact. Complete as much information as possible, not just to complete it, but to take it to a high level.Create engaging posts and content that people will find interesting and useful.  Your industry will determine the type of content you post.  Remember you can also th...

Insiders guide to #Hashtag and @Mention

Hashtags are important to the way we communicate online because social media platforms turn any word or group of words (without a space) that directly follow it into a searchable link.   The magic then happens when searching, as simply a #hashtag helps to populate groups of content; if you click on a hashtag you can see all the content associated with that group of words #hashtag in real time.  Hashtags originated on Twitter in 2007, and today are used by both brands and people alike, ...

Social media is alive and thriving for NZ businesses - Social Media Survey Report 2016

The results are in.  How are New Zealand businesses using social media?  Find out in this detailed report....

Creating connections with depth on LinkedIn

LinkedIn is no longer just an online CV or resume, it is a value place for business professionals to connect, grow their thought leadership status, gather leads, explore opportunities, and potentially create wealth. When you are looking at connecting with people on LinkedIn there are a couple of steps to follow:1. Personalise your connection requestsHow often you just click accept when you receive the generic LinkedIn request? I am much more likely to accept if someone has included one of these ...

6 Steps to creating compelling content online

Unique and frequently updated content makes search engines happy. There are many varied opinions about how much content is the right amount of content and how often you should post.What I urge you to consider is that quantity comes second to quality. If you write content that is useful, relevant, imaginative, and thought provoking you are building your reputation and that of your company.It takes time to write great content, which will naturally impact on how often you are putting it up. You wan...

Why older people love Facebook and what this means for your business

A couple of years ago I taught a Facebook training session for a SeniorNet class here in Hawke's Bay.  For the most part the participants got something out of the class, for others it was all a bit too much with concerns around cybersafety and data sharing.  For the most part we managed to sort the majority of these out, increase comfort levels, and learn new skills.  As with learning anything new there can be a hump, but once this is got over the world of Facebook can become an o...

Keyword selection for SEO can be easy and worthwhile

Business owners with a website are looking to get ahead of their competitors, and one way to do this is to search engine optimise your online presence with keywords. Now I am not talking about keyword stuffing here, quite the opposite (you don’t want to be penalised), what I am talking about is the strategic use of keywords to gain more traffic to your website, this is also great for LinkedIn, your blog, and any other online presence you have that is searchable.One tool that is great to u...