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How does social media fit in marketing?

Social media can work wonders for brand engagement with your business, the first step to implementing a strategy for your business looks at how it fits into your digital marketing overall.To find the answer to that question a business needs to consider these areas before even starting:What is your business mission and vision?Especially in today's time, the discerning consumer is interested in why your business exists? What do you believe in, what does your brand stand for, where is your business...

SELF CARE: Ensure your digital marketing is not neglected

Over the last 7 weeks it has been vitally important to consider our personal health and wellbeing. Social distancing, hand washing, and bubbles are new terminologies that we have had to adopt, and quickly. This time also gave food for thought to many businesses, around how they could sustain themselves when there was no physical foot traffic to their shops/businesses.  We saw an influx of new websites hitting the marketplace. From butchers, to bakers and takeaway shops. Online deliveries at...

Donna O'Connor: Fire Equipment Hawke's Bay

Name: Donna O'ConnorBusiness: Fire Equipment Hawke's BayYears in business: Twelve Key services: Annual Inspection Of Fire Extinguishers & Fire HosesServicing & Sales and Building Warrant of Fitness Compliance How Donna is contributing to our community: By not bombarding our customers with unnecessary contact – we will contact them when it is appropriate to do so.Offering 5% discount for customers who invite us on site to carry out their annual inspections. Three key tips to thrive: B...

Joanna Monteith: Consult Ltd

Name: Joanna MonteithBusiness: Consult LtdYears in business: Fifteen Key services: Implementation, training and ongoing support for cloud-based productSpecialising in Accounting, Point of Sale and Inventory Management How Joanna is contributing to our community: Getting businesses off their legacy software and into the cloud to better manage their business from anywhere.Webinars and 1 to 1 training sessions via the Regional Business Partner Network.Supporting existing customers as need...

Aaron Duncan: Freenergy Solar Solutions

Name: Aaron DuncanBusiness: Freenergy Solar SolutionsYears in business: Thirteen Key services: Solar power, solar heating, home battery storage, commercial solar power, pool solar heating, reducing customers power bills and providing power security. How Aaron is contributing to our community: For every sale we are gifting $50 to KidsCan to assist families in need as wellOffering a 2 percent discount to customers, this discount can be applied to the customer or gifted on to KidsCan...

The new norm, connections and hope marketing

Yesterday I attended a thought provoking Zoom Networking meeting. This was a first for me, normally I attend them in person!  Not only did I get to learn about all the great Netflix series on offer, people shared about what they are facing right now in relation to Covid-19 and the impacts it is having on their businesses. Which of course got me thinking.... Recently I have been looking at the relationships I have with my clients, many of whom have been around since I launched OMG Solut...

Elizabeth-Marie Nes: Strictly Social NZ / 365Social

Name: Elizabeth-Marie NessBusiness: Strictly Social New Zealand / 365SocialYears in business: Seven Key services: Social media managementConsultingBlogging How Liz is contributing to our community: Connecting the community with what businesses are offering in terms of delivering (https://hbbornandproud.co.nz/what-can-you-get-delivered-to-your-door/)Allowing musicians to perform to Hawke’s Bay and people outside Hawke’s BayConnecting other business owners with each other via network...

Fiona Ritchie: Simply Indulgent Beauty Therapy

Name: Fiona RitchieBusiness: Simply IndulgentYears in business: Seven Key services: Advanced Skin TherapiesAdvice on how to have beautiful from the inside outBeauty treatments and services How Fiona is contributing to our community: Sharing Skin Health knowledgeCaring for their wellbeingSupporting community initiatives e.g. The Napier Family Centre Promotions Three key tips to thrive: Breathe slowly and deeplyKeep routines including your skincareBe kind Fiona RitchieSimply Indulgent www.si...

Jason Tiller: Rocketspark

Name: Jason Tiller, Partner ManagerBusiness: RocketsparkYears in business: Ten Key services: Website builder How Rocketspark is contributing to our community: Our focus is making sure our core base of customers, predominantly small to medium business survive.We have embarked on a mission to create and distribute business strategy playbooks for different industries hit hardest, or that have the biggest opportunity.   We’re also offering a more thorough customer support service, helpin...

Darren Olsen: Alexanders Menswear

Name: Darren OlsenBusiness: Alexanders Menswear / Stitch 'N TimeYears in business: Eight and a half Key services: Menswear storeClothing repairs and alterations serviceCurtain alterations How Darren is contributing to our community: Providing fashionable, quality clothing to our discerning customers – giving you that “feel good feeling”Employing 6 local staffRegularly donate to IHC and other worthy charities, support local golf clubs Three key tips to thrive: Embrace change, noth...

Heather Barrow: Food for Life

Name: Heather BarrowBusiness: Food for LifeYears in business: Five Key services: Nutrition ConsultationsFood Intolerance TestingAllergy Testing How Heather is contributing to our community: Sharing tips to help you thrive during this time, both physically and mentally on her social media channels, website and radio.Listen to Heather’s April Radio show for simple action steps you can take to boost your immune system here. Three key tips to thrive: More than 80 percent of the Immune System ...

David Todd: Toddy Talks

Name: David ToddBusiness: Toddy TalksYears in business: Nine Key services: Sales Training (Relationship Based)Independent FacilitationTeam and Culture DevelopmentProfessional MC How Toddy is contributing to our community: As part of the Rural Support Trust I have been active working with the Rural Advisory Group and Civil Defence Emergency Management on Drought and COVID-19 relief response efforts. My latest blog post is designed to give people 10 Lessons we are learning during lockdown tha...

Nick Roberts: Accountancy and Business

Name: Nick RobertsBusiness: Accountancy & Business by Nick RobertsYears in business: Thirty seven Key services: Practical, down-to-earth financial and business adviceAccounts, tax, GST and no-messing-around value for money bookkeeping How Nick is contributing to our community: Claiming and securing government assistance and taking all necessary steps to ensure business survival. Three key tips to thrive: Make sure you are claiming all available government assistance and taking the necessary...

Tania Boshier-Jones: Electric Turtle Design

Name: Tania Boshier-JonesBusiness: Electric Turtle DesignYears in business: Fourteen Key services: Graphic DesignAdvertising How Tania is contributing to our community: By staying connected with their customers.Helping them to work ‘on’ their businesses, instead of ‘in’ their businesses during this downtime. Three key tips to thrive: Only set yourself three tasks to do on your ‘to do list’ each day, so that it’s realistic and achievable during these uncertain times.Take time ...

Kath Boyd: OMG Digital Marketing Solutions

Name: Kath BoydBusiness: OMG Digital Marketing SolutionsYears in business: Six Key services: Website DesignDigital Marketing Training, Consulting, Management How Kath is contributing to our community: Working with business owners on smart and cost-effective ways to have their business be online ready.Keeping the community connected and sharing local businesses online (get in touch to feature your business). Three key tips to thrive: Stay connected.Be resourceful.Plan and prepare....

A thriving economy post COVID-19 - what you can do

We were told four weeks of lockdown, from 26 March until 23 April New Zealand is at Alert Level 4, as that initial phase is coming to a close it is anyone's guess as to whether we head back down to Level 3 or not.   What is important is how your business is treating this this time, and the continuity plans you have moving forward. Cashflow within the economy needs to be stimulated, and I am here to guide you while getting your business ready. We can explore what you need to think about...

You can now buy and sell essential services online - COVID-19

It's time to get online, restrictions have been lifted and if you're an essential food service such as a butcher, green grocer, or bakery you can now set yourself up to sell online. Other essential categories include: - Baby products- Bedding & towels- Car parts- Clothing items- Computers & parts- Exercise gear- Food & beverage- Health & wellbeing- Heating & cooling- Kitchen- Office supplies- Pet supplies- Phones Please get in touch, I can help ensure it's a smooth and stress free process gettin...

Supporting you amongst COVID-19, and resilience in unprecedented times

I am here to support you and your business in these unprecedented times. If you need messaging put up on your website, an email sent to clients, or a post for social media; detailing how your business is dealing with COVID-19, and anything your clients need to know please get in touch. I am happy to provide this service free of charge for you until the end of March. I have done a little reading up on resilience, and would like to share a couple of links that may be of interest to you, and my top...

Set yourself up for 2020 success

2020 is here, and it is going to be a big deal. With the start of this new decade on our shoulders, it begs the question, what colour glasses will you be wearing? Our view of the world differs depending on how we look at it, likewise does our business, and our digital marketing. This year I encourage you to put on clean clear glasses, start the year with a plan (get your free success planner below), and set about taking daily actions to ensure you meet your goals. I am ready to work with you to ...

Holiday season ideas for your digital marketing

Just like our health, our business digital marketing can take a hit over the Christmas and New Year period. A little planning can go a long way as more businesses are vying for sales and customers ramp up with gift purchasing. Here are some key areas it will pay to manage ahead of time. Create a plan for your marketing activity, start warm and  ramp it up closer to Christmas if you are selling products.Check with courier companies for delivery date expectations so you can inform your c...

12 Tips to keeping customers... happy

Nearly six years in business and I ponder how have I retained clients who have been with me from the start.. not only keeping them happy but achieving happiness myself?  Here are my top 10 tips: Be yourself - don't beat around the bush trying to be someone you are not toGet interested - your client's have a life outside of work too, take an interestBe curious - ask questions and get interested, you may naturally be inspired and learn something newPersonal contact - send out to you...

A website makes business real

There's no two ways about it. A website makes business real: People can find your business onlineA professional presence that boosts business credibilityShowcase your product or service in a new selling mediumBuild strong relationships with your marketGain new clients with lead generationBoost your reputation. Get found onlineBy having your business contact details on your website (and creating a Google My Business page with the SAME details) it helps people be able to reach you easily. A profes...

Another digital marketing hangover

The reality for some businesses is, digital marketing can seem like a good night out with the hangover the next day... that's if you even make it out the front door.  A typical night out could go like this:  4pm - You decide today is a good day to begin digital marketing for your business (let's head on out).5pm - You are procrastinating because you don't know what to wear and where to go (what platforms should you be posting content on).6pm - You have completed your research (you know...

Get your custom url in Google My Business

Google has introduced a new custom url feature, creating an easy way to share your listing with customers. If your Google My Business listing is verified you can create a short name for your listing, it looks like: g.page/[yourcustomname].  You can have only have one short name and it can’t be transferred or assigned to anyone....

Upcoming Facebook changes and the effect on marketing

The 2019 Facebook Annual Developer Conference (F8) has recently been held and wow there are some exciting developments up ahead.  Mark Zuckerberg’s focus this year has put a big spin on privacy and security, community and Groups.  Find out what this means for your business marketing.  Facebook updates: A complete redesign for a more modern lively experience.Making communities as central as friends with the new Group look and focus of private messaging, small groups and stories.N...